business

Tips of brand story for start-up entrepreneurs

Entrepreneurship has become the recent trends among Taiwanese. While starting a new business is not an easy task, so is brand storytelling. Over half of the projects think™ has being working on are start-up business. These young, passionate entrepreneurs are confident with their product features but find it painful to tell their brand story because this is a “new” brand. think™ believes it is simple for start-up business to dig out their brand story and here are some tips to follow.

What jump into your mind when it comes to brand story? Historic Coca-Cola, iconic Coco Chanel, or legendary Apple by Steve Jobs? These brands enjoy either long history or epoch-making creative works, which most of the new businesses do not require. Yet, the advantages of start-ups are the initial enthusiasm to ultimate aim. And this is the good point to srart your brand story! And how to structure? Make it as a trilogy!

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An awkwardly fun brand OJICO

Thinker visited Japan at the end of last year and saw a logo at the Tokyo station that left a deep impression. At the time, I thought to myself, the expression looks very melancholy and out of place, why would they use it?! This also made me want to find out more about this brand. At the right of the sign was their slogan "楽しくないTシャツなんて欲しくない" which means, "I don't want an interesting t-shirt at all.” Then, I took a look at the t-shirts they designed, all of them were very amusing, and they also had a lot of interactive products that emphasized family which were awesome! So I went online to investigate the logo's design concept which was simple but a little glum. This face is formed by the 5 English letters OJICO and the designers wanted to express the feelings of "surprise" and "communication." People will naturally notice people's expressions, and everyone feels differently when they see it. Some people think it is kind of funny and awkward, some think it is confusing, and the fact that the face is formed by the letters OJICO makes it hard to forget. Regardless, through the brand concept and logo, the brand’ spirit can be found throughout the product design, and it is indeed a brand that makes you smile!