THINKWAYS｜ Strategic Insight × Creative Integration

Creative minds redefining how brands think, connect, and grow.

A place where strategy meets creativity.

We are a full-service consultancy specializing in brand strategy and creative integration. Co-founded by THINK and JS ADWAYS MEDIA, THINKWAYS integrates expertise in brand strategy, identity design, cross-border marketing, and digital execution, supported by ADWAYS’ global resources. We help brands move fluidly between culture and market.

Guided by strategists and creatives, we build from brand essence to drive business growth. Strong brands are shaped through clear strategy, distinct design, and precise communication. THINKWAYS is committed to helping Taiwan and Asia brands deliver sharper, future-ready, and sustainable value.

Hello from THINKERS

A group of curious minds who root strategy in insight, speak through design, and give brands a voice in the world.

With over 10 years of brand marketing and operations experience across media, e-commerce, online education, tech, beauty, F&B, and management consulting, Cindy brings a full range of skills from strategic planning to execution. She has led brand repositioning, social media, and digital advertising initiatives, and has served as a guest industry lecturer at National Chengchi University and National Central University. Cindy believes marketing's true value lies in earning the right audience's trust at the right moment — only when strategy, content, and business goals align can brand exposure convert into real growth.

ELSIE WU

Senior Brand Planner

Elsie integrates brand strategy, identity systems, and experience design across industries including F&B, cultural creative, pet, and retail. She is skilled in connecting internal alignment, product development, and market communication. To her, brands are living presences that carry meaning and choice, responding to human desires and reflecting personal identity.

LYNN LIAO

Senior Brand Planner

With experience in marketing and project management for major institutions, Lynn has helped many SMEs build and promote their brands. Her work has earned Red Dot, iF, and Golden Pin recognition. She believes brands grow like people, that strategy reveals their unique core and translates it into clear, resonant communication.

ARIEL CHEN

Digital Design Manager

Ariel specializes in web and digital design across F&B, tech, finance, entertainment, and healthcare. Her work has been recognized by Awwwards, CSS Design Awards, Red Dot, and iF. She believes designers must continuously learn, solve problems with creativity, and shape unique perspectives through everyday practice.

SEAN HUNAG

Art Director

Sean identifies strong insights through observation and turns them into impactful visual systems. His work has been honored by Red Dot, iF, and Golden Pin. He believes creative brand design builds identity, strengthens recall, and enables long-term success.

RAY LIU

Brand Designer

Ray uses visual design to connect ideas and emotion, working across identity, print, and packaging. His projects have been recognized by Golden Pin and Asia Design Prize. He believes understanding clients and translating insight into clear design is key to meaningful brand expression.

MONICA HORNG

Senior Project Manager

Monica bridges design thinking with product, marketing, and execution to ensure creative ideas stay aligned with business goals. She has hands-on experience leading projects from brand development to product launch across industries including retail, hospitality, biotechnology, and art & design. With a background in brand identity and packaging design, she excels at aligning cross-functional teams, managing multiple projects, and keeping execution on track. Monica believes great project management connects creative vision with business strategy, turning strong ideas into successful results.

Reasons to choose Thinkways

Strategic ThinkingThoughtful DesignStory-Driven BrandingGlobal PerspectiveCollaborative SpiritAgile & AdaptiveData-Informed CreativityStrategic ThinkingThoughtful DesignStory-Driven BrandingGlobal PerspectiveCollaborative SpiritAgile & AdaptiveData-Informed Creativity

Long-Term PartnershipPurpose-Led InnovationFriendly & ApproachableDetail-OrientedOpen-Minded☺In-depth InsightsProblem-SolversLong-Term PartnershipPurpose-Led InnovationFriendly & ApproachableDetail-OrientedOpen-Minded☺In-depth InsightsProblem-Solvers