design

Brand identity - More than just a logo

Visual Design covers a wide range of your business, such as commercial symbols, typefaces, colors and patterns. It is the conversational bridge between you and your customers.

When it comes to brand strategies, “a logo” comes to people’s mind straightforwardly. Why is a logo so important? It is the face of your business which creates the first impression your clients’ may have. Without it, your company may be the one to be forgotten by the world. Every firm has its own unique way to reach the audiences, but the thing is - how do you stand out from the crowd? How to create a logo that simply speaks for itself among the competing digital world.

In the following case studies, we will show you the thorough thoughts behind well designed logos and the afterward extension, which all together create cohesive brand values and appeals.

Case Study 01

Extension under the big umbrella

Virgin Money is a financial service founded by the global corporation Virgin in 1995. After twenty four years, it is merged into Clydesdale Bank plc with a wider range of services. Under such a complicated system, more visual design and application are needed to build effective communication with customers as part of the brand strategy.

The design eventually meets the need of associating with Virgin and presenting its own visual language. From the curved typeface to the linear patterns, from the logo to icons and the A-Z alphabets, the overall system is to present the brand values and to approach the public in a friendly way. A comprehensive brand identity definitely strengthens users’ impression and experience.

More about Virgin Money: https://is.gd/xA1ksk

Case Study 02

Extension for product categories

Hongmandang is a dessert and coffee brand in Korea. After making its name with signature strawberry sweets, Hongmandang wants to expand the product lines and need a new visual identity.

A new logo embedded with a strawberry queen is created. However, the silhouette and the symbols can be replaced with other shapes of fruits to represent each product. As a result, these icons are all different but can be recognized as one identity without any doubt.

This interesting design can be applied for future extension easily. With more items coming in, it can also develop various merchandise and collections.

More about Hongmandang: https://is.gd/06KGTJ

Case Study 03

Extension for product categories

Hongmandang is a dessert and coffee brand in Korea. After making its name with signature strawberry sweets, Hongmandang wants to expand the product lines and need a new visual identity.

This interesting design can be applied for future extension easily. With more items coming in, it can also develop various merchandise and collections.

More about Hongmandang: https://is.gd/06KGTJ

Case Study 03

From the cases above, you may find that a well designed logo, no matter how simple it looks, can be the source of future extension. A branding and design agency takes all possibilities of a developing company into consideration and comes up with a visual identity that is memorable, exclusive and distinct.

Next time when you are troubled by brand identity, think in a wider scope, not just a logo. Try to establish the uniqueness of the visual framework so that you can stand out as a loved brand of your TA. This is also what we have been working on over the years.

Image source: Pentagram, TANGIBLE

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thinkers’ ooo Vol. 6-10 collec

thinker launched a new project named “thinkers’ ooo” since 2020. It is a column to share thinkers’ points of view to their favorite brands, some of which are not even well-known to the public. We love the products of course, but it is the brands that we are attracted to and inspired from. “ooo” means our perspectives, imagination and self statement. Written by the designers and planners themselves, the articles include why we love the brands, how we use the products and what we learn from the stories behind the brands. Here are the first five articles we’ve published. Enjoy!