Cola Neko

Japanese learning, the Taiwanese way.

Clients: Cola Neko JP

Industry: Education

Services: Market Research / Brand Strategy / Visual Identity / Web Design / Illustration

Rebranding to bring joy back to learning

Cola Neko is one of Taiwan’s most recognized online Japanese-learning platforms, known for its warm and interactive teaching style. Thinkways supported its brand refresh and website redesign—integrating visual identity with user experience to bring the brand spirit, “Learn Japanese with joy,” into every interaction. The result is a digital brand experience that balances learning depth with playful motivation.

2020 Red Dot Award - Brand & Communication

Brand Concept

From a teaching platform to a learning companion

We reframed the brand around its true role: a companion that stays with learners throughout their study journey. With a tone that is friendly, encouraging, and gently instructive, the brand strengthens its emotional connection with users. The website organizes courses, materials, and free resources into a learner-centered ecosystem—supporting self-paced study and turning the platform into a personalized space for progress.

Logo Design & Application Design

Extending brand personality through its signature character

The brand identity centers on Cola Neko, not as a mascot but as the personification of the learning guide. Thinkways refined the logo’s structure, expressions, and gestures—adding a smile curve and book-shaped elements to reflect friendliness and intelligence. Warm colors and hand-drawn lines shape a cohesive system across textbooks, business cards, and social assets, forming a consistent and approachable brand impression.

Web Design

Brand Forward

The refreshed Cola Neko brand becomes more than a teaching platform—it evolves into a community where learning, sharing, and growth converge. Through design, Thinkways aligned identity with user experience, creating a digital presence that is both warm and professional. Going forward, the brand will continue enhancing interactive features and integrated content, advancing the idea that learning is part of everyday life and strengthening its role as a long-term learning companion.

“Transforming a language platform into a joyful learning companion—one that guides learners as they grow.”

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