Formulist

Your health pick

Clients: Formulist

Industry: Health Care

Services: Market Research / Brand Strategy / Naming & Tagline / Visual Identity / Package Design / Photography Art

From scientific R&D to creative health innovation

As preventive care gains mainstream acceptance, consumers now combine supplements, exercise, and light nutrition as part of everyday life. Research shows they value ingredient integrity and technical expertise, yet lack emotional connection with most brands. Thinkways repositioned formulist by elevating its “natural and effective” R&D ethos into the idea of a health innovator that redefines formulas—using patented ingredients and creative recombination to break away from traditional supplement conventions.

2019 iF Design Award - Brand & Communication

Brand Concept

Defining health through a scientific formula

The name formulist blends formula with -ist, signaling expertise rooted in structured science. The Chinese name「粹方研」reflects three core DNAs: natural ingredients, proprietary formulas, and ongoing research. The tagline: Your health pick. expresses personalized health selection, while “reframe your ___ ” establishes “formula” as a narrative device—allowing every product to extend its own story and functional logic.

Logo Design & Package Design

A visual language built from molecular structure

Based on the concept of “health recomposed,” the identity extends from the formulist logotype into a dot-to-line structure symbolizing molecular reassembly and incremental wellness. These modular dots form versatile patterns and icons across product lines. Packaging uses abstract visuals and product-specific colors to blend scientific precision with creative expression—creating a modern, distinctive health aesthetic.

Photography

From strategy and naming to identity and imagery, Thinkways built a brand system that unites scientific expertise with aesthetic clarity. A cohesive visual language and inventive packaging articulate “health recomposed” as the brand’s core narrative, securing a differentiated position in the market. formulist not only redefines what a health brand can look like—its innovation mindset helps push the industry toward a future shaped by design and trust.

Brand Forward

“Reframing health through a science-driven formula that blends innovation with aesthetic clarity.”

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