SUNMAX
Revive Your Inner Beauty
- Clients
- SUNMAX
- Industry
- Health Care
- Services
- Market Research / Brand Strategy / Visual Identity / Application Design / Web Design / Brand Workshop
From medical manufacturing to a future-ready brand
Founded in 2001, SUNMAX Biotechnology has pioneered collagen innovation across medical aesthetics, biomedical research, and regenerative medicine—becoming the first in Asia with GMP-grade collagen production. For its 22nd anniversary, Thinkways led a full-scale rebrand, redefining strategic positioning, identity, and digital experience to elevate SUNMAX into a globally competitive, science-driven beauty brand ready for its next phase of growth.
Brand Concept
Leading the new aesthetic of collagen science
We repositioned SUNMAX as “The Pioneer of Collagen Aesthetics.” The new tagline, Revive Your Inner Beauty, communicates natural rejuvenation from within. The brand’s value framework—LEAP (Leadership, Evolution, Academic Collaboration, Professional Focus)—clarifies its scientific authority and outlines a forward-looking roadmap for the medical aesthetics sector.
Logo Design & Application Design
Mirror-inspired identity expressing professionalism and trust
The new identity centers on the idea of “mirroring”—symbolizing resonance, connection, and shared insight. SUNMAX’s signature red is refined into a deeper, more authoritative tone, paired with high-contrast typography and disciplined white space to project scientific confidence. Applications across stationery and corporate materials unify the brand through a crisp red-and-white system with strong recognizability.
Design Extension
A digital system built for clarity and scientific confidence
The redesigned website strengthens brand coherence across channels by integrating product data, brand values, and identity patterns. High-legibility layouts, motion cues, and luminous graphic elements echo the idea of “beauty revived from within.” The result is a digital presence that communicates both scientific rigor and aesthetic refinement.
Web Design
※ SUNMAX Website : https://www.sunmaxbiotech.com/
Brand Forward
A digital platform built for clarity and scientific credibility
The redesigned website integrates identity, product systems, and scientific messaging into a clean, intuitive interface. High-legibility layouts, luminous cues, and modular structures improve clarity and navigation, reinforcing SUNMAX’s authority and establishing a polished digital flagship for the global beauty science market.
“Elevating collagen science into a global brand expressed through design that conveys professionalism, trust, and refined beauty.”
