e-commerce

A simple guide to your social media marketing

Social media has been a new form of marketing research and communication. While people possess multiple social accounts, more and more e-commerce business establish their own brand pages to target, provide service and engage their customers. But among all the platforms, which one suits your brand the best? And how to execute your social media marketing better? We will introduce you the characteristics and some tips of each major social media.

Facebook

Go for Ads!

Facebook, where people are generally connected with friends and family, still enjoys the most population of users compared to other social media. 87 percent of its users are between 18 and 29 years old. Facebook wall has been poured in with massive information, and as a result brand pages can hardly get enough CTR (click through rate) to bring their satisfying economic benefits.

Under usual circumstance, you can only target two percent of your customers; however, if you have adequate likes and growing amount of fans, you can go for Facebook paid ads to drive traffic and attract potential TA. Paid ads enable your brand to target your customers more precisely with information more relevant to their interests.

Twitter

Interesting content and quotation

Twitter is more popular in the West. Tweets are usually shared widely and function as call to actions. One fifth of adults are active on Twitter and most are under 50 years old. Users are comply funded of interesting stories, pictures and motivative quotations. Therefore, if you can relate their preference to your brands, you can reach more people and raise brand awareness.

Twitter is also a good way of communication for it is more spontaneous and effective. If you can response your customers and solve their problem immediately, you create customer loyalty. For instance, electronic products, which needs more post-purchase service, you can rely on Twitter as a tool of customer service.

Instagram

Eye-catching photos

More than half of its users login on Instagram everyday.It is a friendly platform for brands because it does not filter or hide any post.

Brands with real showcase or stores, various products and accessories will find it comfortable to post on IG because you can easily take an eye-catching picture and even convey a story in that picture. However, don’t panic if your brands do not have those materials. You can apply UGC (user generate content) into your campaign with hashtags to encourage customers to create relevant content by themselves, so that you have more interesting and engaging contents that are shared between your customers.

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Food, beauty and fashion

Pinterest has its own beautiful style with different “boards.” About 30 percent of the population are online on Pinterest and this number is still increasing by years. 85 percent of them are female, and 87 percent take Pinterest as a reference for making buying decisions.

The top 5 topics on Pinterest are food (80%) , home decor (60%), apparel, hair beauty and workout. So of your brands happened to be in these sectors, Pinterest is a good social media for you. Users usually “pin” pictures on their boards as an idea pool or wishing list. So if your boards are attractive and unique, you may get followers and further, traffic and ROI.

Culture, news and career

Most people on LinkedIn are higher educated and usually between 30 and 64 years old, counting 28 percent of adult online. They use LinkedIn to look for jobs or connect with colleagues. As a brand, you should be aware that instead of products, people are more interested in your job opening or business partnership.

Last but the least, keep in mind the characteristics of each social media and your brand positioning, so that you will find the best tool to boost your brand by going social!

※ Article excerpted from our partner Transbiz, to see the whole article: http://transbiz.com.tw/brand-social-media-marketing/

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