Le Renouveau

artistic Elegance

Clients: Le Renouveau

Industry: Beauty

Services: Market Research / Brand Strategy / Visual Identity / Packaging Design / Brand Photography

A new benchmark for medical aesthetics

In a fast-growing and highly competitive market, consumers increasingly seek “natural beauty” supported by medical expertise. Founded by the St. Tiya Medical Group, Le Renouveau aims to become Taiwan’s premier anti-aging brand. Thinkways help to conduct market insight, define strategy, and build the identity system to position the brand as a club-level medical aesthetic experience that unites clinical precision with refined taste.

2021 iF Design Award - Brand & Communication

Brand Concept

A balanced aesthetic rooted in holistic medicine

Located inside the landmark 55Timeless building, the brand embodies height, clarity, and modern craftsmanship. Guided by founder Dr. Hsieh Po-Jen’s philosophy of “balanced aesthetics,” the vision is to create a sanctuary that integrates medical expertise with emotional and spiritual well-being. We shaped the brand around Artistic Elegance—a philosophy that mirrors the refinement of jade, where careful restoration and expert technique reveal a confident, natural beauty.

Logo Design & Application Design

Design inspired by jade

The identity centers on the symbolism of jade, paired with the aesthetic of kintsugi, representing renewal and restored harmony. Soft circular curves create a jade-like silhouette, while the outer frame conveys completeness and balance. The Chinese logotype draws from Song-type structure, refined for proportion and detail to reflect both medical precision and artistic sensibility. The overall expression balances rationality with warmth, projecting a gentle yet elevated presence.

Design Extension

Layered refinement expressed through craft

Supporting patterns draw from kintsugi textures and jade structures, forming a scalable visual system. Packaging references ceramic glazing, using four brand colors to create layered, subtle gradients. From afar it feels soft and understated; up close the details reveal craftsmanship—reinforcing the brand’s artisanal and premium aesthetic.

Brand Forward

From narrative and identity to packaging, Thinkways helped Le Renouveau build a brand language that merges artistry with medical rigor. This aesthetic-driven clinic stands not only as a treatment space but as a symbol of “graceful restoration,” marking a new chapter of premium and internationally minded medical aesthetics in Taiwan.

“Where medical precision meets artistic restoration to reveal a confident, natural elegance.”

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